Archives for : augustus2015

Hoe maakt u geen fouten bij een ontslag om medische redenen ?

Een werknemer vraagt u om omwille van medische redenen zijn arbeidsovereenkomst te beëindigen. Met het ontslag wegens medische overmacht kan dat zonder opzegtermijn of verbrekingsvergoeding, terwijl de werknemer toch zijn recht op uitkering behoudt. De procedure die u hiervoor dient te volgen is wel vrij omslachtig.

Stap 1: Initiatief van de werknemer

Het initiatief voor een ontslag wegens medische overmacht gaat in principe uit van de werknemer zelf. Hij moet dit aantonen met een medisch attest van zijn behandelende arts dat duidelijk en letterlijk vermeldt dat de arbeidsovereenkomst definitief is en op de overeengekomen functie

In principe kan ook de werkgever het ontslag inluiden. Een attest van de controledokter volstaat hiervoor niet. Het oordeel van de arbeidsgeneesheer is al een sterker argument. Maar ook in dat geval heeft de werknemer nog de mogelijkheid om hiertegen in beroep te gaan. (zie stap 6)

Stap 2: Verzoek procedure tot re-integratie

Een werknemer kan zich per definitie niet door een arbeidsgeneesheer laten onderzoeken tijdens een periode van schorsing. Het oordeel van de arbeidsgeneesheer is nochtans essentieel. Enkel in het kader van een re-integratie-aanvraag door de werknemer kan de arbeidsgeneesheer een geldig onderzoek uitvoeren.

Uw werknemer dient u dus eerst te verzoeken de re-integratieprocedure op te starten. Hij gebruikt hiervoor een standaardbrief, waar hij het attest van de behandelend geneesheer bijvoegt. Deze aanvraag moet aangetekend verstuurd worden. Het is aan de werkgever dit, in geval van discussie, te bewijzen.

Stap 3: Verzoek om gezondheidstoezicht

De werkgever vraagt een medisch onderzoek aan bij de arbeidsgeneesheer. Hij gebruikt hiervoor het modeldocument dat hij door de werknemer laat tekenen voor ontvangst.

Stap 4: Medisch onderzoek

De arbeidsgeneesheer plant een onderzoek in. Zorg ervoor dat de werknemer zijn volledig medisch dossier meebrengt.

Stap 5: Bevestiging arbeidsgeneesheer

Bevestigt de arbeidsgeneesheer het attest van de behandelende arts, dan levert hij een “Formulier voor de gezondheids-beoordeling” af waarop dit vermeld staat.

Stap 6: Ontslag

Vecht de werknemer binnen de 7 werkdagen het oordeel van de arbeidsgeneesheer niet aan, dan kan u overgaan tot het ontslag wegens medische overmacht.

Laat de werknemer veiligheidshalve ondertekenen dat hij akkoord gaat met het ontslag en bevestig het ontslag per aangetekende brief.

De arbeidsovereenkomst wordt onmiddellijk beëindigd, zonder opzeg of verbrekingsvergoeding. De werknemer is onmiddellijk uitkeringsgerechtigd.

Let op ! Vindt u dit omslachtig ? gelijk hebt u. Maar u bent als werkgever wel verantwoordelijk voor het correct naleven van deze procedure. Doet u dit niet, dan loopt u het risico dat de werknemer alsnog een verbrekingsvergoeding zal opeisen.


49 email marketing tips voor hotels.

It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now. 

I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world this platform is still going strong.


  • Getting started
  • Content
  • Subject line
  • Sending
  • Managing subscribers

Getting started

Define your audience. Make sure you understand who you are sending emails to and what type of content they are likely to be receptive to.

Split your email list into targeted segments so you can deliver content to a more specific audience. This is likely to be more effective than blanket-emailing everyone on your contacts list.

Always get permission from people before adding them to your email list. Preferably use a double opt-in system.

Read up on how to avoid spam filters. Your email marketing client should have some specific advice on this. Refer to it every time you send an email.


Invite people to sign up to your email list. There are tons of ways to do this, but one approach is to ask people during the checkout process. You could use a popup, but be careful not to annoy people.

Offer people something in return for signing up. Why should anyone care what you’ve got to say? There has to be something in it for them, such as exclusive content or offers. Or at least the promise of genuinely useful information.

Promote your email newsletter on social media by asking followers to sign up.

Don’t buy email lists from some dodgy data company. If you want to get in front of a specific audience you’re better off asking to be included in an already established newsletter in your industry.


Tailor your content to a specific audience for the best chance of engagement. Segmenting your email list helps with this.

Make it personal. This doesn’t mean you have to tailor your email to every individual recipient, but try to write it as if you were only sending it to one person.

Be human. People are more likely to care about what you’re saying if you use everyday language. If you talk like a soulless corporate robot they’re likely to switch off very quickly.


Play to people’s emotions. If you can invoke an emotional reaction in people they are far more likely to engage with your content.

At the very least, offer genuinely useful or timely information. 

Always include a call to action. Of course you want people to enjoy reading your email, but don’t forget the end game: you want them to do something as a result.

Avoid long blocks of uninterrupted text. Refer to our guide on blog page formatting for more info on how to write for an online audience.

Use imagery. This breaks up the email nicely and makes it more visually appealing.

But remember images are turned off by default on many email platforms, so make sure all your key messages are included in text format.

Make it easy for readers to scan the content by using plenty of subheadings and white space.

Don’t use people’s names too often. A bit of personalisation is fine, but if you overdo it it’s just a little bit creepy.

Make sure your emails are properly branded. Or ‘on brand’ if you want to use marketing speak. Again this may seem obvious, but you want your emails to fit with the rest of your content and be immediately recognisable as coming from your business.

Include contact details in case people want to get in touch after having their minds blown by your email.

Include links, and double-check them. Seems like an obvious one, but that doesn’t make it any less important.

Put links in your images as well as your text.

Link to your social media accounts. If people enjoy your email content they may well be interested in what you’ve got to say elsewhere.

Make sure the content is mobile-friendly. This is becoming increasingly important as many people (myself included) prefer to read emails on their phone.

Ask for feedback, particularly if you’re just starting out or it’s a new campaign. It can be a great way to fine-tune your email marketing efforts based on what your customers actually want.

Subject line

Think carefully about your wording. Always ask yourself: ‘would I open that?’ Or better yet: ‘who cares?’ (until the question no longer applies).

Keep it short and punchy. Clarity is the aim here. In as few words as possible.

STOP CAPITALISING EVERYTHING. Why would you want to shout at your lovely customers?

Caps lock

Don’t use people’s names in the subject line. This is more of a personal gripe I suppose, but I find it a massive turn-off when brands do this.

If you serve localised customers, personalise your subject line to the recipient’s town or city.For companies like Groupon, for example, this works really well.

Make each subject line unique. Even if you send the same newsletter template out every week, make sure the subject line applies to the content within that specific email.

Offer people something. Hard selling may turn people off but there’s nothing wrong with the promise of a genuinely good deal. Test out a few different offers to see what works.

There are certain words you should never use. 45 of them are listed here.

Use urgency, i.e. limited stock or availability, or a ‘today-only’ deal.

Asking questions can be effective. But previous email subject line tests have produced mixed results for this approach. Do your own testing to see which questions work.

Make sure your subject line is relevant to your content. If it’s nothing but click bait, people might be reluctant to open it next time.

Experiment. Test. Repeat. The only way you’re really going to know what works is by testing different subject lines and seeing what gets the most opens. Split testing is a good way to go about this.

Don’t forget the ‘from’ line. This should clearly identify who you are as the sender so people know where the email is coming from.


Proofread every email before it goes out. This should preferably be done by someone who wasn’t involved in writing it.


Always send a test email first to make sure everything is working as it should be, and to catch any mistakes you might have missed.

Send regular emails. We send out a ‘Daily Pulse’ newsletter, for example, with links to our latest blog posts. But depending on your audience you might want to update people weekly or monthly.

Be consistent. If you are going to have a weekly newsletter then make sure it really does go out every week. If people are waiting for it it’s not going to look good when it doesn’t show up.

Don’t overdo it on the frequency. How often you send an email out will depend on the audience and type of content. Just make sure people don’t feel bombarded.

Timing is everything. Do some research to see when your audience is most receptive to emails and do your own tests to see which days and times get the best engagement.

Managing your subscribers

Send a welcome email to every new subscriber. Thank them. It’s polite, but it also means there’s no discrepancy as to whether they’ve signed up or not.

Welcome message

Use your welcome message to tell subscribers what to expect from future emails.

Clean your email list regularly. Check for anything returned as undeliverable or any incorrect or non-existent email addresses, and remove them.

Make it easy to unsubscribe. Unless you want to end up on a black list faster than you can say ‘spam’ and generally annoy people to the point they’ll never buy from you again.

What have I missed?

That’s a fairly big list to get you started, but no doubt I’ve missed something important.

Let me know in the comments below if you’ve got any email marketing tips for beginners that I haven’t mentioned above.

France bans all hotel rate parity clauses by law

On June 16th, France’s national assembly adopted a new bill that is up for a final vote on July 14th and has the potential to reshuffle the cards on how and Expedia partner with hotels.

The so called Macron bill – named after French Minister of the Economy Emmanuel Macron – prohibits OTAs from including any parity clauses at all in their agreements with hotels, and gives hoteliers the full pricing freedom – including offering lower rates on their own websites.

If accepted, the bill will basically render all current OTA hotel agreements in France invalid as early as August this year, and puts and end to hotel rate parity as we know it.

New agreements between OTAs and hotels will have to be formulated in a way that allow hotels to offer lower rates in any of their sales channels, including their own website.

What’s more, the bill also prohibits OTAs to offer lower rates as those provided by the hotel, giving hotels full pricing control within their contracted distribution channels.

Carlo Olejniczak, director for France, Spain and Portugal, told AFP (Google Translate version) that the new bill will result in intensified pricing wars between OTAs and hotels, as remains committed to its “best price guarantee.”

Quoted in (by subscription only),’s Managing Director EMEA said that in a world without rate parity many independent hotels in France will not be able to compete with the major hotel brands and search engines, and this will have a negative effect for tourism to France as a whole.